Saudi Arabia may see its first-ever Miss Universe contestant this year, marking a significant development in the country's efforts to modernize its ultra-conservative image. Organizers of the Miss Universe competition have indicated that they are in the process of selecting a candidate to represent Saudi Arabia in the upcoming event scheduled for September in Mexico.
Maria Jose Unda, the coordinator of international relations for the Miss Universe Organization, stated that they are undergoing a thorough vetting process to appoint a National Director for Saudi Arabia. She expressed optimism that Saudi Arabia could have a contestant ready for the competition in the coming months.
The potential participation of a Saudi contestant comes after model and influencer Rumy al-Qahtani created excitement online by announcing her selection to represent Saudi Arabia at Miss Universe. However, Miss Universe clarified that no official selection process had taken place in the Gulf kingdom at that time.
For Saudi Arabia, this move represents part of a broader initiative to reshape its conservative image, spearheaded by Crown Prince Mohammed bin Salman, who aims to attract tourism and investment. Despite recent reforms such as lifting the ban on driving and relaxing clothing requirements, human rights activists argue that discriminatory laws against women persist, particularly in matters of marriage and family.
Rumy al-Qahtani, the prospective contestant, confirmed that negotiations are ongoing for her participation in Miss Universe. She emphasized that the process involves discussions with the Miss Universe committee, which began during Ramadan.
Al-Qahtani has faced criticism within Saudi Arabia, especially from more conservative quarters, regarding her clothing choices and public appearances. However, she remains determined and receives support from her family, particularly her mother, Fawzia Ayed, who sees her daughter's achievements as inspirational for other Saudi women.
Al-Qahtani's journey reflects broader societal changes in Saudi Arabia, where aspirations for greater freedom and representation are gradually emerging despite lingering challenges. If successful, her participation in Miss Universe could symbolize a new chapter in the country's evolving social landscape.